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Marketing Automation specialist

to join Improove Growth

Are you excited about helping brands double their online revenue? Do you master the arts of automating processes? At Improove Growth you will get challenged by many of our brands and retailers while learning a lot during your journey!

 

ABOUT IMPROOVE GROWTH / IMPROOVE

Improove Growth is a part of Improove focusing on helping our customers with their online commerce growth. We are the go-to e-commerce partner when a brand is struggling to find new ways to reach new audiences or when a brand is growing but wants to expand into new countries or even when a retailer has a great business offline, but wants to grow faster online. At Improove growth we believe in data-driven success which means we like experiments and to test new ideas, measure it and implement the winning concepts to achieve the best possible results.

Improove has been doing e-commerce for over ten years now, which is one of the reasons we are really good at it. This experience, along with our innovative outlook and our highly skilled team has made us one of the leading e-commerce companies in the Nordics and Portugal.  We focus on long-term partnerships with companies that want to actively invest in and develop their e-commerce capabilities. We are currently working with both B2C and B2B companies and our customers range from entrepreneurial and owner-operated start-ups to internationally famous brands.

We are a team of 40+ employees. We work in small agile teams, made up of people with diverse competences and responsibilities, but where everyone is directly involved in the whole cycle of software development. Our main office is at Kungsholmstorg in central Stockholm and we have additional offices in Portugal and Serbia.

 

ABOUT THE ROLE

Our team is expanding and we are now recruiting another Marketing Automation specialist to strengthen up our team in Stockholm.

As a marketing automation specialist you will be responsible for driving loyalty and preventing churn through customised and omnichannel customer journeys for our clients. This is an exciting opportunity for an established marketer with automation experience to join a leading e-commerce organisation during a period of growth. This role will be pivotal in shaping and implementing marketing automation processes for established brands and retailers in the nordics.

A successful Marketing Automation specialist will have a strong understanding of marketing automation platforms, ideally Emarsys and Salesforce Marketing Cloud, and take responsibility for managing marketing processes and operations to increase acquisition and retention.

We think you are highly analytical with a proven track record of driving and accelerating revenue growth with marketing automation software to increase loyalty and revenue. You are both strategic and hands on, passionate about testing new customer journeys and have a track record of delivering high ROI results. We hope you have extensive consumer marketing experience, preferably in eCommerce and retail, with a true passion for scaling a brands on global markets.

You are used to working cross-functional and you often have a close cooperation with the companys other departments in, among other things, marketing, assortment and purchasing, IT and sales.

YOUR PROFILE

We think that you have worked in at least one e-commerce company prior to your application for at least a year with good track record. You are customer centric, data-driven, test oriented and therefore love analytics.

In order to succeed in your role you must be customer oriented, business driven and a good ability to structure and coordinate your own work. There will be a lot of responsibility on you and decisions you will have to prioritise on daily basis.

If you love winning, working with global brands and retailers, fast paced growth, implementing new tactics and thinking out of the box then Improove Growth will be the place for you.

JOB REQUIREMENTS

  • Previous experience from marketing automation, email marketing, AB/X testing, scoring and building customer journeys across all channels.

  • Proficient in Excel with the ability to analyze data, generate reports and organize large pieces of data. You live and breathe Google Analytics and Excel.

  • Managing direct marketing processes and operations, from strategy to execution

  • Reporting on effectiveness of promotional campaigns across all marketing communications

  • You must be open to trying anything leaving your ego at home, live and breathe data, nix projects that don’t work and be aggressive about doubling & tripling down on tactics that do!

  • Team player with genuine "can-do" attitude and good communication skills

    Good if you also.. (but not required):

  • Have Magento / Magento2, Salesforce Commerce Cloud or Shopify experience

  • Hands-on experience with Emarsys, Salesforce Marketing Cloud, Klaviyo, Sales Manago, Voyado, Analytics and Reporting,

  • Marketing Campaign management and CRM experience

  • Relevant degree in E-commerce/digital marketing/communications or similar

Please send a friendly greeting & your Linkedin handle to Fedja Porobic (Head of Improove Growth) on fedja@improove.se to setup an initial meeting or to get more information about the position.

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ARE YOU OUR NEXT MA SPECIALIST?